The challenge now facing financial professionals in the advertising sector is not just about adapting to new technologies but about reimagining their roles within a transformed ecosystem. The emphasis on expense management, credit, and collections needs to shift towards strategic oversight focused on revenue optimization and growth. This transition requires a deep understanding of how technology can serve as a lever for innovation and competitive advantage.
Navigating the (R)evolution of Advertising Economics: A Perspective for Media Financial Management
![Navigating the (R)evolution of Advertising Economics: A Perspective for Media Financial Management](/media/articles/image-cover-1715009861106.550x380_q85_box-0%2C403%2C2880%2C2403_crop.png.webp)