NBC will present all of its coverage of the 2018 Winter Olympic Games live across all U.S. time zones. By syncing viewing on its broadcast, cable and digital platforms, the broadcast network will end its long-standing practice of tape-delayed presentations to the Mountain and Pacific regions. It’s a move made in deference to the digital age and our collective hunger for instantaneous information and gratification.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.