If anyone knows media measurement, it is Kelly Abcarian, previously with Nielsen and now Executive Vice President, Measurement & Impact, Advertising & Partnerships, NBCUniversal. When the results of a pilot study were recently revealed, showing how iSpot data can be accurately used as currency for over-the-top campaigns, Abcarian was front and center, along with NBCU's Laura Molen, President, Ad Sales & Partnerships, and Sean Muller, CEO iSpot.
NBCUniversal Reveals Unified Measurement Currency Results with iSpot
![NBCUniversal Reveals Unified Measurement Currency Results with iSpot](/media/articles/iStock-1311598658.jpg.550x380_q85_box-96%2C0%2C639%2C377_crop.jpg.webp)