If anyone knows media measurement, it is Kelly Abcarian, previously with Nielsen and now Executive Vice President, Measurement & Impact, Advertising & Partnerships, NBCUniversal. When the results of a pilot study were recently revealed, showing how iSpot data can be accurately used as currency for over-the-top campaigns, Abcarian was front and center, along with NBCU's Laura Molen, President, Ad Sales & Partnerships, and Sean Muller, CEO iSpot.
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