The final two days of leading global ad agency MAGNA's 2023 Equity Upfront last week focused more on what's coming the rest of this year and beyond from current and new TV ventures managed by entrepreneurs of color than we heard during day one. At the same time, MAGNA executives continued their drive for increased financial support of enterprises that reach out to underrepresented audiences. Day two originated in-person from New World Stages in midtown Manhattan, while the closing day consisted of all virtual presentations.
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