New African American/Latino Content Projects Take Center Stage at MAGNA's Equity Upfront

The Big Message Look for a big leap in the amount of programming sports and nonsports alike this coming season from historically Black colleges and universities HBCUs available to the public through broadcast stations and smart TV distribution This is another rationale for increased ad spending and yearround partnerships from a larger base of companies noted Kathy Doyle MAGNA39s Executive Vice President and Managing Director of Local Investments quotJust maybequot she mused quotour actions can make the world a better placequotHost Just like day one MAGNA executives delivered opening remarks at the start of these allday agendas then turned things over to the presenting companiesWhat Worked A greater number of presenting organizations willing to share key details about what39s in their 202324 content pipelines than on day one see my previous report In some cases a generous helping of video clips from those series and specials accompanied the pitchWhat Also Worked A postlunch session on day two from diversitycentric ad rep firm NuTime Media with Sherri Shepherd former cohost of The View and current host of her own daytime syndicated talkvariety hour Sherri just given a twoseason renewal by syndicator DebmarMercury Illuminating discussion about Shepherd39s road to her own show and how she makes it an appealing showcase of diversity on TVWhat Didn39t Work Ozy Media39s morning session on day two Up first and in a prime environment to detail its future course including TV plans Ozy and FounderChief Executive Carlos Watson turned their platform into an extended inperson edition of Watson39s popular YouTube talk show Disappointing affairData Points A few stats from Canela Media39s day two presentation 75 percent of Latinos living in the US are bilingual Among viewers of Canela39s group of TV services 73 percent do not watch Univision 72 percent do not watch parent TelevisaUnivision39s megacontent services VixVix and more than 70 percent do not watch Telemundo Separately ad sales at The Africa Channel last year doubled from 2021 with five times more brands buying commercial time there yearoveryearNews The leap in content featuring HBCU activities on TV this summer and set for the 202324 season will come from new programming from Urban Edge Networks39 HBCU League Pass and new player Black College Sports Broadcasting Network BCSBN Both organizations will follow increased HBCU event coverage at Allen Media Group which was announced on day one HBCU League Pass will offer a wider variety of male and female student sports in its package and may offer coverage of Juneteenth commemorations from Houston BCSBN now syndicating basketball games from HBCU conferences among TV stations will present Saturday afternoon and evening college football matchups this fall In an unrelated development Hearst Media Productions will codevelop and produce series on a regular basis with independent outlet Sunwise Media already collaborating with Hearst on The Harlem Globetrotters Saturday morning series that began on NBC last fall On their own for 202324 Sunwise will produce a home renovation series for Oprah Winfrey Network a pair of hybrid scriptedunscripted madefor films coming to Aspire TV and a weekly syndicated adaptation of the popular Money Moves podcast At The Africa Channel making its presentation on day three expect new unscripted series African Royale World Wide Nate African Adventures and Amah Knows Best plus US premieres of scripted attractions Housewives Flower Girl and Lemonade Canela Media39s slate of upcoming originals includes Superella an animated series for Canela Kids that spotlights trailblazing Latino citizens in various professionsParting WordsquotWe39re making the impossible possible while challenging the status quo the biggest players in our industry We have big ambitions and we39re disruptingquot Canela Media President and Chief Executive Officer Isabel RaffertyquotWe think we39re special and we have a right to tell our own story It39s about these kids and the values they bring to the community We39re asking you for that opportunity This is a civil rights movementquot Urban Edge Networks CoFounder Todd BrownquotWhat some in the media sector fail to realize is that Black audiences are not a monolith I39m ChineseJamaican and the daughter of immigrant parents to the US Being Black and Asian makes me a living example of the wide diversity of today39s Black American audiencequot Paula Madison The Africa Channel39s principal ownerClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

New African American/Latino Content Projects Take Center Stage at MAGNA's Equity Upfront

Author

Publish date

Channel

Archived in

Simon Applebaum

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

New African American/Latino Content Projects Take Center Stage at MAGNA's Equity Upfront

Enjoying This Commentary? There's More to Love

Simon Applebaum

Stay in the know with more from MediaVillage

TAGS:

Cookies