New Breakthrough Evidence on Video's Ad Effectiveness by Channel - Graeme Hutton-UM

UM: Curious Thoughts for Curious Minds Archive

In 2007, Millward Brown undertook the first industry-wide study of consumer-controlled, ad-supported video content. Dubbed the C-TV study, it concluded that, in terms of ad recall, online video advertising was substantially more effective than TV advertising.

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Graeme Hutton

Hailing from London, Graeme joined UM New York in 2006. At UM, his clients include Johnson & Johnson, BMW and MINI. In 2010, Graeme’s multivariate modeling won the Gold Award for Research from the Word of Mouth Marketing Association whic... read more

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