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New Breakthrough Evidence on Video's Ad Effectiveness by Channel - Graeme Hutton-UM

Author

Graeme Hutton

Publish date

November 29, 2012

Channel

UM: Curious Thoughts for Curious Minds

In 2007, Millward Brown undertook the first industry-wide study of consumer-controlled, ad-supported video content. Dubbed the C-TV study, it concluded that, in terms of ad recall, online video advertising was substantially more effective than TV advertising.

Graeme Hutton

Hailing from London, Graeme joined UM New York in 2006. At UM, his clients include Spotify, Johnson & Johnson, BMW and MINI. In 2010, Graeme’s multivariate modeling won the Gold Award for Research from the Word of Mouth Marketing Associati… read more