Offer a free two week ramp up period as part of your comp proposal and show you have skin in the game.

Agencies must shift the perspective from being an expenditure to an investment.

Major reason for agency review? Agency became complacent with the brand business.

Follow @AARLisa and enhance your Twitter feed with the advice you need and turn to Access Confidential for expert info. Get profiles on 30K advertisers and find the contact information for the decision makers you need to reach at

The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage/MyersBizNet management or associated bloggers.