Connected TV is exploding! There are approximately 75 million unique, addressable CTV households in the U.S. (out of an approximate total of 128 million). Per the latest estimates from eMarketer, CTV ad spending in the U.S. will be over $13 billion this year, and then more than double that amount by 2025. That represents extraordinary growth, but it's not surprising given that CTV takes the best aspects of linear TV (sight, sound and motion), and blends that with the best of digital (targetability, interactivity and measurability).
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