New "Dadication" Ads Aim to Inspire Responsible Fatherhood

These latest installments to the annual Dadication PSA campaign aim to showcase encourage and celebrate the efforts of fathers to overcome parenting challenges so they can be active and present in their children39s livesamp8220This national fatherhood media campaign reminds us that fathers come from all walks of lifeamp8221 said ACF Assistant Secretary January Contreras amp8220Fathers are essential and they play a critical role in ensuring their children thrive which is why our office works hard on these national public service announcements to reach dads around the countryamp8221The new Dadication PSAs showcase Oscar a Mexican American father of three who shares his experiences as a parent complimented with home footage and family photos Oscar talks about the challenges and joys of parenting while reflecting on the lessons he learned from his father He emphasizes the significance of expressing emotions to his children during happy and challenging moments as it helps them learn and grow togetheramp8220These are challenging times Itamp8217s important that fathers know itamp8217s okay to struggle and they can share how theyamp8217re doing with their childrenamp8221 said Heidi Arthur chief campaign development officer at the Ad Council amp8220This new creative will build on our efforts to support and empower fathers to recognize their important role in their childrenamp8217s livesamp8221According to the Dadication campaignamp8217s tracking survey fielded by Ipsos in March 2023 fathers who were aware of the Fatherhood Involvement campaign PSAs were significantly more likely to have sought out information about increasing their involvement with their children over the past six months compared to fathers who were not aware of the PSAs 61 of adaware fathers versus 26 of not aware fathers The new PSAs seek to build on this positive momentum and continue inspiring fathers to pursue resources that facilitate active engagement with their children even in the face of struggleamp8220Like with past campaign efforts we are seeking to inspire a renewed commitment among fathersamp8212to reignite the flame of responsible fatherhoodquot said Kenneth Braswell Project Director at the National Responsible Fatherhood Clearinghouse and Chief Executive Officer for Fathers Incorporated quotWe know these past few years have been extra challenging for everyone including dads and we want to encourage them to keep going no matter how hard it might seem because their involvement matters a great dealquotThe Fatherhood Involvement media campaign has been incredibly successful receiving an impressive 334 million in donated media and generating over 271 billion audience impressions nationwide since 2013 The campaign39s central concept quotDadicationquot highlights the unwavering commitment of fathers to their children Thanks to donated time and space the new PSAs will be widely available in TV and online video formats and broadcast nationwideTo view the new fatherhood PSAs click here to view the English version and click here to view the Spanish versionPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

New "Dadication" Ads Aim to Inspire Responsible Fatherhood

Publish date

Channel

Archived in

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

New "Dadication" Ads Aim to Inspire Responsible Fatherhood

Enjoying This Commentary? There's More to Love

TAGS:

Cookies