In this interview, advertising and marketing veteran Aaron Goldman talks about cross platform measurement and metrics, challenges in the measurement space and predictions as to how the media landscape will look in the near future. Goldman is Chief Marketing Officer at 4C, a data science company focused on TV and social media. He has deep background in the area of digital advertising, having helped start Resolution Media, which was then sold to Omnicom, followed by Connectual and then Kenshoo. He started in traditional print (at a local newspaper) while he was still in college. Timing being what it is, Goldman saw the potential of the Internet after his college graduation and moved into digital advertising, selling via banners, pop ups and email lists.