New “Love Has No Labels” PSA Inspires Acts of Love to Combat Bias and Hate

With the backdrop of current division and escalating hate the new creative developed pro bono by RGA offers a more hopeful reality amp8211 one grounded in the idea that even in the most difficult times love can triumph over hate Not ignoring the fact that hateful messaging is ever present in society the PSA attempts to reframe the conversation around hate to showcase the power of choosing love can have on a communityamp8220The world can often feel overwhelmingly full of division hate and bias but we hope our PSA reminds people of our shared humanity and reinforces the power we each have to create a more compassionate empathetic and inclusive societyamp8221 said Ad Council Chief Campaign Development Officer Heidi Arthur amp8220We hope that the real stories in our PSA show that we all have the potential to drown out hate by choosing love at any given moment Even small acts of love and inclusion can make a big impactamp8221Built around the idea that love can and should be louder than hate the film from amp8220Love Has No Labelsamp8221 is grounded in the fact that while hate may be loud and undeniably hurtful it only accounts for a fraction of sentiment online the majority is fueled by love according to research from RGA The PSA celebrates real examples of inclusion love and support across identity labels and drives audiences to lovehasnolabelscom At the amp8220Love Has No Labelsamp8221 website individuals are encouraged to learn about issues of bias and discrimination understand what actions of allyship are meaningful to different communities and support organizations that are looking to create a more equitable inclusive and just world for communities who have been historically marginalizedWATCH THE PSA httpsyoutubePdQCeaI6pO4amp8220The Love Has No Labels campaign platform continues to be a testament to the important work from the Ad Councilamp8221 said RGA Global Chairman and Chief Creative Officer Tiffany Rolfe amp8220Through the lens of our shared humanity this latest PSA has never been more important with hate constantly filling our social feeds something our diverse team is unfortunately all too familiar with Itamp8217s vital to remind all those affected by hate that there is an abundant amount of love out there We are honored to continue this essential work with the Ad Councilamp8221The new creative will run in donated space and time provided by media with pro bono support from Publicis Media to secure targeted placements to extend the campaign39s reachamp8220Love Has No Labelsamp8217amp8221 brand partners Bank of America and WWE in addition to funding the campaign can show their support during the year through online and offline activations including social messaging custom content creation employee engagement events and more amp8220Love Has No Labelsamp8217amp8221 nonprofit partners include a crosssection of organizations actively involved in making the world a better and more equitable place for specific communities These partners amp8211 AARP Asian Americans Advancing Justice Southern California the AntiDefamation League ADL American Immigration Council Color of Change DisabilityIN GLAAD Human Rights Campaign National Womenamp8217s Law Center Perception Institute The Asian American Foundation TAAF and UnidosUS amp8211 provide expertise and resources powering the amp8220Love Has No Labelsamp8221 movement to promote diversity equity and inclusion of all people across race religion gender sexual orientation age and disabilitySince the campaignamp8217s initial video was released in March 2015 there have been over 34 million US visits on lovehasnolabelscom and the campaignamp8217s videos have exceeded 430 million online views Those who are aware of Love Has No Labels PSAs are significantly more likely to have taken action to prevent discrimination or prejudice 88 ad aware vs 62 nonad aware according to a survey commissioned by the Ad Council and conducted by Ipsos Public AffairsTo learn more visit lovehasnolabelscom join the campaignamp8217s social communities on Instagram Facebook and X view campaign creative on YouTube and visit the campaign shopPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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New “Love Has No Labels” PSA Inspires Acts of Love to Combat Bias and Hate

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