New PSAs Inspired by Real Adoption Stories Motivate Parents to Consider Adopting Teens from Foster Care

quotOur goal for these new PSAs is to continue to share poignant and emotional stories as genuine as the teens and parents who inspired them Through these films we can help prospective parents see the rewards that come with adopting teens from foster care a lifetime of memories and experiences that both parents and children benefit fromquot said Michelle Hillman Chief Campaign Development Officer of the Ad CouncilAccording to the most recent Adoption and Foster Care Analysis and Reporting System AFCARS data teens 13amp821117 years of age constituted 22 of the childrenyouth waiting to be adopted in the foster care system but account for only 11 of those adopted Teenagers in foster care can face a particularly challenging time getting adopted and may wait up to twice as long to achieve permanency than younger childrenquotThese exciting new PSAs demonstrate to prospective parents that adopting a teenager means experiencing all of the love joys challenges and rewards of parenting Teens never outgrow the need for a healthy family and many teens who are in foster care especially benefit from the love support and stability that adoption can provide Parents teenagers siblings extended family and communities all benefit when parents adopt a teenager and begin a new chapter of their family39s story togetherquot said Aysha E Schomburg Associate Commissioner Children39s BureauMany prospective parents look forward to big life moments such as seeing a child take their first steps or celebrating their first day of school but oftentimes don39t think of the rewards that can come with raising a teen Developed by Durable Goods the new PSAs are an extension of the campaign39s quotYou Can39t Imagine the Rewardquot platform and showcase the positive impact teens and their adoptive parents have on one another One PSA quotPortraitquot highlights some of the small moments that can build up to a lifetime of rewards such as exploring new interests and creating memories together as a family A second PSA quotLucky Onesquot emphasizes the rewards of family bonding and showcases how families can celebrate new milestones such as high school graduations The work directs audiences to visit AdoptUSKidsorg to learn more about adopting a teen from foster care Parents can also call 18882004005 to receive information about the foster care system and the adoption process Potential foster and adoptive families can also call 18772367831 for information in SpanishquotThis was such a special projectquot said Meghan Frederico Durable Goods Director quotI spent six months working closely with the team to research concept and script these films and it all began by speaking with families who had adopted teens from foster care These conversations ran the gamut from tearjerking to hilarious and it was important to me that our work captured that full spectrum of emotion Not just the emotional resonance of their stories but also the vitality joy and spirit of these familiesquotPer the Ad Council39s model the PSAs will run in time and space donated by the media The campaign is supported by longtime agency of record MMI Agency who is extending the reach of the latest creative by securing donated media placements Since the initial launch of the campaign in 2004 the campaign has received more than 735 million in donated media support across television radio print outofhome and digital mediaFor more information about adoption or about becoming an adoptive parent to a child or teen from foster care please visit AdoptUSKidsorg or visit the AdoptUSKids social communities on Facebook Twitter or InstagramUS Department of Health and Human Services39 Administration for Children and FamiliesWithin the Department of Health and Human Services HHS the Administration for Children and Families ACF is responsible for federal programs that promote the economic and social wellbeing of families children individuals and communities The Administration on Children Youth and Families ACYF administers national programs for children and youth works with states tribes and local communities to develop services that support and strengthen family life seeks joint ventures with the private sector to enhance the lives of children and their families and provides information and other assistance to parents Many of the programs administered by ACYF focus on children from lowincome families abused and neglected children children and youth in need of foster care independent living adoption or other child welfare services preschool children children with disabilities runaway and homeless youth and children from Native American and migrant families For more information on ACYF39s adoption programs please visitamp160httpwwwacfhhsgovprogramscbfocusareasadoptionAdoptUSKidsAdoptUSKids is a multifaceted federally funded project whose mission is to raise public awareness about the need for families for children in foster care and assist states territories and tribes to recruit and retain foster and adoptive families and connect them with children The project is managed through a cooperative agreement with the Children39s Bureau at ACF To learn more visit adoptuskidsorg or find us on Facebook Twitter Instagram and view our inspiring videos on YouTubeThe Ad CouncilThe Ad Council is where creativity and causes converge The nonprofit organization brings together the most creative minds in advertising media technology and marketing to address many of the nation39s most important causes The Ad Council has created many of the most iconic campaigns in advertising history Friends Don39t Let Friends Drive Drunk Smokey Bear Love Has No Labels Its innovative social good campaigns raise awareness inspire action and save lives To learn more visit AdCouncilorg follow the Ad Council39s communities on Facebook Instagram and Twitter and view the creative on YouTubeDurable GoodsTeaming talent with ideas Durable Goods produces broadcast digital and branded content for some of the world39s biggest brands Its roster of forwardthinking and innovative creators has partnered with the likes of PepsiCo Toyota Snapchat Vans Levi39s and American Airlines among many others to develop and elevate great content Durable means enduring longlasting and resilient a spirit the team brings to every story they tell and the relationships they build Because how they get there matters just as much as the idea itself wwwdurablegoodstvClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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New PSAs Inspired by Real Adoption Stories Motivate Parents to Consider Adopting Teens from Foster Care

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