New Research by the Ad Council Research Institute and The Joyce Foundation Uncovers Public Knowledge & Attitudes Toward Extreme Risk Protection Orders and Identifies How to Effectively Empower Americans to Utilize These Gun Violence Prevention Laws

In the midst of a growing national focus on Extreme Risk Protection Orders (ERPOs), the Ad Council Research Institute (ACRI) and The Joyce Foundation have announced key findings of a mixed-methods study to understand perceptions toward these laws. Results provide guidance for local and national organizations to drive more awareness and understanding of these laws where they are in place. The study also will serve as a cornerstone of the Ad Council’s expanded focus to further reduce gun violence in the United States, building upon existing efforts including the award-winning End Family Fire campaign.