A study from Cadent, Brand Innovators and TV[R]EV shows that CTV, addressable and advanced advertising are poised to play a major role in the next wave of growth in the TV advertising ecosystem.
New Research: Marketers Say CTV and Audience-First Approach Will Be Critical to Reaching Audiences in Near Future
![New Research: Marketers Say CTV and Audience-First Approach Will Be Critical to Reaching Audiences in Near Future](/media/articles/cadent_graphic_5.png.550x380_q85_box-350%2C159%2C1445%2C919_crop.png.webp)