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New Research: Marketers Say CTV and Audience-First Approach Will Be Critical to Reaching Audiences in Near Future

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New Research: Marketers Say CTV and Audience-First Approach Will Be Critical to Reaching Audiences in Near Future

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A study from Cadent, Brand Innovators and TV[R]EV shows that CTV, addressable and advanced advertising are poised to play a major role in the next wave of growth in the TV advertising ecosystem.

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TV's New Wave: Marketers Take on the Shift to OTT, CTV & Addressable

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
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The Thought Leaders
The Programming
The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
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In the Loop
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