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New Research: Marketers Say CTV and Audience-First Approach Will Be Critical to Reaching Audiences in Near Future

# Smart TV

# advertising

# television

Publish date

March 10, 2021

Channel

Cadent InSites

A study from Cadent, Brand Innovators and TV[R]EV shows that CTV, addressable and advanced advertising are poised to play a major role in the next wave of growth in the TV advertising ecosystem.

ARTICLE TAGS:

# respondent

# study

Read our important report

TV's New Wave: Marketers Take on the Shift to OTT, CTV & Addressable

Free Download. If you need assistance with the download, contact maryann@mediavillage.com.

File Size: 1.6 MB

Publish date: 03/10/2021

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New Research: Marketers Say CTV and Audience-First Approach Will Be Critical to Reaching Audiences in Near Future

ARTICLE TAGS:

Read our important report

TV's New Wave: Marketers Take on the Shift to OTT, CTV & Addressable

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