MediaVillage logo
Sign In Sign Up
Sign In Sign Up
Knowledge Exchange
Knowledge Exchange

A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Read member content
#

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Watch, Listen & learn
Watch, Listen & Learn

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

See All Channels
Jack Myers ThinkTank
Go to page
Legends & Leaders
Go to page
The Pool
Go to page
Conversations with the Community
Go to page
The Storytelling Revolution
Go to page
View from the Grandstand
Go to page
#AskGenZ
Go to page
#AndradeSays
Go to page
Behind the Scenes in Hollywood
Go to page
Ed Martin Report
Go to page
In the Loop
Go to page
Multicultural TV
Go to page
Shattering the Glass Ceiling
Go to page
Tomorrow Will Be Televised
Go to page
The Update
Go to page
TV / Video Download
Go to page
Upfronts/NewFronts
Go to page
Advancing Diversity Podcast
Go to page
Advancing Diversity
Advancing Diversity Villages

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels
Advancing Diversity Hall of Honors
Go to page
WomenAdvancing
Go to page
LGBT+ Advancing
Go to page
From Advocacy to Activism
Go to page
The Age of Aging
Go to page
Future of Men
Go to page
About us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists

ADVANCING DIVERSITY WEEK SEPT. 20-23. ADVANCE YOUR CAREER. REGISTER NOW. SUBMIT YOUR RESUME.

Cadent InSites logo
Cadent InSites logo

New Research: Marketers Say CTV and Audience-First Approach Will Be Critical to Reaching Audiences in Near Future

  • # Smart TV
  • # advertising
  • # television
New Research: Marketers Say CTV and Audience-First Approach Will Be Critical to Reaching Audiences in Near Future

Publish date

March 10, 2021

Channel

Cadent InSites

A study from Cadent, Brand Innovators and TV[R]EV shows that CTV, addressable and advanced advertising are poised to play a major role in the next wave of growth in the TV advertising ecosystem.

Page  of  Prev Next

ARTICLE TAGS:

  • # respondent
  • # study

Read our important report

Sign In or Sign Up to download the Whitepaper

TV's New Wave: Marketers Take on the Shift to OTT, CTV & Addressable

Free Download. If you need assistance with the download, contact maryann@mediavillage.com.
File Size: 1.6 MB
Publish date: 03/10/2021

Enjoying This Commentary? There's More to Love

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.

Please, enter email in correct format

ADVERTISEMENT

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive
The Myers Report research findings.

Please, enter email in correct format
    MediaVillage white logo
    MyersBizNet, Inc.
    Knowledge Exchange / TV / Video Download / The Myers Report / Watch, Listen & learn / Advancing Diversity
    Company
    • About Us
    • Contact Us
    • Privacy Policy
    • Terms of Use
    • Partner Showcase
    Follow us
    Our reports

    Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

    Get our reports
    GET IN TOUCH

    We'd like to hear from you! Call us, send us an email or request a meeting.

    Contact Us
    Receive e-mail News & Updates

    Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

    Sign Up

    © 2021 MediaVillage is a registered trademark of MyersBizNet. All rights reserved

    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    Go to page
    Watch, Listen & learn
    Watch, Listen & Learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Jack Myers ThinkTank
    Go to page
    Legends & Leaders
    Go to page
    The Pool
    Go to page
    Conversations with the Community
    Go to page
    The Storytelling Revolution
    Go to page
    View from the Grandstand
    Go to page
    #AskGenZ
    Go to page
    #AndradeSays
    Go to page
    Behind the Scenes in Hollywood
    Go to page
    Ed Martin Report
    Go to page
    In the Loop
    Go to page
    Multicultural TV
    Go to page
    Shattering the Glass Ceiling
    Go to page
    Tomorrow Will Be Televised
    Go to page
    The Update
    Go to page
    TV / Video Download
    Go to page
    Upfronts/NewFronts
    Go to page
    Advancing Diversity Podcast
    Go to page
    Advancing Diversity
    Advancing Diversity Villages

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    See All Channels
    Advancing Diversity Hall of Honors
    Go to page
    WomenAdvancing
    Go to page
    LGBT+ Advancing
    Go to page
    From Advocacy to Activism
    Go to page
    The Age of Aging
    Go to page
    Future of Men
    Go to page
    About us
    Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
    Sign In Sign Up