New Survey from FreeWheel Reveals 90% of Consumers Say Brands ShouldContinue Advertising During COVID-19 Crisis

The survey conducted using a SurveyMonkey Audience panel of US consumers 18 years old also revealed that nearly 60 of consumers believe brands should incorporate messaging around COVID19 into their ads But discretion is needed most consumers amp8211 about 50 amp8211 agree that brands should only do so amp8220if it is tastefulamp8221amp8220We are facing unprecedented times and itamp8217s more important than ever to partner with advertisers to solve the unique problems facing the industry todayamp8221 said Mark McKee SVP Head of US Commercial FreeWheel amp8220The survey tells us that consumers are open to hearing a brandamp8217s message so weamp8217re working with our advertiser clients to reach their audience in the most meaningful and impactful ways possible in todayamp8217s new media landscapeamp8221When asked about their feelings towards brands that advertise in the current environment over 40 of consumers say that when brands incorporate COVID19 messaging into their ads it can result in positive feelings Though again consumers caveat that messaging must be sensitive with 29 saying that ads with COVID19 messaging only gives them positive feelings if done tastefullyThe survey also asked consumers about their media viewing habits as they spend greater amounts of time at home Nearly 80 total said they are watching more TV and online video since the start of COVID19 social distancing with 32 saying they are watching amp8220a couple hours more per weekamp8221 and 22 saying they are watching between 12 hours per day more About a quarter say they are watching more than 2 hours per day more During this additional time at home consumers say they are most often watching news 49 comedies 48 and dramas 41Consumers were also asked what types of ads they are most open to seeing now The top category by far was food and beverage companies 51 followed by financial 28 and technology 24 companiesTo read the full survey report and visual click hereClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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New Survey from FreeWheel Reveals 90% of Consumers Say Brands ShouldContinue Advertising During COVID-19 Crisis

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New Survey from FreeWheel Reveals 90% of Consumers Say Brands ShouldContinue Advertising During COVID-19 Crisis

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