On Monday morning YouTube joined Digital Content NewFront organizers Interactive Ad Bureau to detail the benefits of using the multitude of content creators to generate deeper, more impactful advertiser-consumer relationships. Two mornings later, YouTube and IAB reconnected for a panel session about reaching more communities of color through another type of relationship -- matching content creators with brands.
NewFront Diversity Takeaway for Brands: Build a Creator-Made Multicultural Ad Marketplace
