AOL, now part of Verizon, is known for staging its annual Digital Content NewFront event in unusual locations; across from the World Trade Center Memorial last May, in the Brooklyn Navy Yard the spring before. This year AOL really went the distance, presenting its show outside at the South Street Seaport in lower Manhattan and inviting thousands of consumers to get immersive with advertisers and media officials. (Also in this report: News about Nielsen, Defy Media challenges advertisers and the press to hold digital content providers to their promises, Vox Media fumbles again and Ellen Digital Ventures, from Ellen DeGeneres and Warner Bros., gets it all wrong.)
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.