Studio 71 -- formerly Collective Digital Media -- works two sides of the digital street. One side produces original content. The other side produces original content which pairs YouTube personalities (or influencers because of their Millennial/Generation Y and Z fan bases) with national brands. What transpired at their NewFront Tuesday afternoon was a classic case of emphasizing one side way too much, the other side way too little. Along the way, the venture's big announcement -- one of the biggest of NewFronts '16 -- almost got lost. (Editor's Note: This report also includes brief reviews of NewFront events staged by Whistle Sports and The Economist.)
AlertMeNewFront News and Views: Studio 71 Saved by the Rock
