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Newspapers Still Vital for Holiday Shopping!

Newspapers Still Vital for Holiday Shopping!

Author

Mary Ellen Holden photo

Mary Ellen Holden

Publish date

November 16, 2016

Channel

News Media Insights
74 48 255

November 2016 is full of surprises. On the heels of the presidential election stunner, here’s another: Consumers are continuing to turn to print and digital newspapers when looking for sales and deals at retail.  In fact, a new report, the 2016 Brand Impact Study, conducted by AMG/Parade, shows that newspaper advertising is the most relied upon advertising platform when consumers shop for retail sales and deals. This includes ads in the print issues of newspapers, inserts and circulars and ads on newspaper websites, apps and social media sites.

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Mary Ellen Holden photo

Mary Ellen Holden

Mary Ellen Holden is Founder and CEO of MEH Solutions, LLC. In this capacity, she provides thought leadership and actionable insights to drive sales, consumer engagement, cultural change and revenue. Holden is a B2B and B2C strategist with strong analytic ... read more

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