Nexstar Media Group and Nielsen Enter Into Multi-year Measurement Services Agreement

New York NY and Irving Texas amp8211 January 6 2020 amp8211 Nielsen NYSE NLSN quotNielsenquot and Nexstar Media Group Inc NASDAQ NXST quotNexstarquot today announced a multiyear agreement whereby Nielsen will provide a comprehensive suite of measurement services for all broadcast and cable entities across Nexstar Media Group including 197 local television stations and digital subchannels in 115 markets and national ratings for cable entertainment network WGN America and digital network Antenna TVUnder the terms of the agreement Nielsen will also provide Nexstar with its Scarborough Qualitative Service which offers actionable and dynamic insights on the product consumption habits demographics lifestyles and media usage of today39s consumers as well as several crossplatform solutions and digital measurement services including Digital TV Ratings DTVR Digital Content Ratings DCR and Digital Ad Ratings DAR In addition Nielsen will be providing supplementary support services such as Rhiza Grabix Prime Lingo and County Coverage to all of Nexstar39s local markets as well as measurement of the Nexstar unwired universe that today reaches more than 69 million television households across 43 statesquotNexstar Media Group is a true leader in the broadcast industry with a long proven record of driving revenue and profits for advertisersquot said Peter Bradbury Executive Vice President Media at Nielsen quotOur alliance with Nexstar will leverage Nielsen39s unique suite of measurement services to establish a crossplatform currency that will provide audience insights across local linear TV cable mobile desktop and overthetop We are committed to working actively with Nexstar to ensure that every station has the tools it needs to achieve its business objectives and deliver value and results to advertisersquotquotNexstar39s companywide relationship with Nielsen will allow our promotion news and advertising sales teams to benefit from Nielsen39s full suite of audience ratings and combined audience data across all platforms in all Nexstar marketsquot said Timothy Busch President of Nexstar Broadcasting Inc quotNielsen39s ability to provide unified audience measurement across the entire 115 market Nexstar US television household footprint will further support our companywide commitment to best serve local and national advertising clients with verified viewing and consumption dataquotBusch continued quotThe combination of Nielsen39s ratings data and qualitative products will provide additional insight into consumer viewing across all screens enabling Nexstar to serve advertisers with the solutions required to seamlessly connect linear and digital behavior and help businesses drive growthamp160 Our sales teams will share hard data with advertisers amp8212 large or small national or local amp8211 to present the strategic benefits of impression measurement which will allow brands and advertisers to maximize the reach and effectiveness of their spending across every available media channelquotIn October Nielsen announced that it had completed a major transformation of its local television business combining advanced meter technology big data and peoplepowered panels into its local TV measurement service This announcement of new currency measurement marked the capstone of a comprehensive overhaul across 208 local marketsAbout NielsenNielsen Holdings plc NYSE NLSN is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide Nielsen is divided into two business units Nielsen Global Media the arbiter of truth for media markets provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and growOur approach marries proprietary Nielsen data with other data sources to help clients around the world understand what39s happening now what39s happening next and how to best act on this knowledgeAn SampampP 500 company Nielsen has operations in over 100 countries covering more than 90 of the world39s population For more information visit wwwnielsencomAbout Nexstar Media Group IncNexstar Media Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media digital and mobile media platforms Nexstar owns operates programs or provides sales and other services to 197 television stations and related digital multicast signals reaching 115 markets or approximately 39 of all US television households reflecting the FCC39s UHF discount Nexstar39s portfolio includes primary affiliates of NBC CBS ABC FOX MyNetworkTV and The CW Nexstar39s community portal websites offer additional hyperlocal content and verticals for consumers and advertisers allowing audiences to choose where when and how they access content while creating new revenue opportunities Nexstar also owns WGN America a growing national general entertainment cable network and a 313 ownership stake in TV Food Network a top tier cable assetamp160 For more information please visit wwwnexstartvClick the social buttons to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Nexstar Media Group and Nielsen Enter Into Multi-year Measurement Services Agreement

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