For the NFL, it’s always about business. While the New England Patriots and Philadelphia Eagles were gearing up for their confrontation in Super Bowl LII at U.S. Bank Stadium in Minneapolis, the NFL on Jan. 31, ahead of commissioner Roger Goodell’s state of the league address, announced that it had reached a new deal, reportedly for some $3.3 billion, for Fox to televise 11 Thursday Night Football games annually, starting with the 2018 season and ending with the 2022 campaign. At $650 million per season, the contract represents a 44% bump from the combined $450 million CBS and NBC were paying for TNF rights in 2017.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.