NFL Ups Its Game in Social Space

To keep the most popular professional sports league in the U.S. at the forefront of the ever-changing social media landscape, the NFL last year elevated Tom Brady (no, not that Tom Brady) to the position of Vice President of Social Media and Emerging Programming. Among his myriad duties, Brady (pictured above) shapes the NFL's social strategy, content, voice and messaging across platforms; maximizes the use of social at a league, club and player level; and leverages social to drive awareness of programming and content on the NFL Network, NFL Mobile, NFL.com and other NFL Media Group properties.