Nielsen and clypd Collaborate to Advance Audience-Based Buying

At the recent TVB Forward conference, Steve Hasker, Global President and Chief Operating Officer, Nielsen, noted that more transparency and accountability were needed in measurement.  With Nielsen’s recent announcement of a collaboration with clypd, a leading audience-based sales platform to network television ad sales organizations, there is now a greater ability to “enable buyers to seamlessly share their media plans and the audience segments created via Nielsen’s planning software … with sellers through the clypd platform,” as stated in a recent Nielsen press release.