At the recent TVB Forward conference, Steve Hasker, Global President and Chief Operating Officer, Nielsen, noted that more transparency and accountability were needed in measurement. With Nielsen’s recent announcement of a collaboration with clypd, a leading audience-based sales platform to network television ad sales organizations, there is now a greater ability to “enable buyers to seamlessly share their media plans and the audience segments created via Nielsen’s planning software … with sellers through the clypd platform,” as stated in a recent Nielsen press release.
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