Nielsen announced today the addition of advanced analytics to its Social Content Ratings service, enabling the analysis of owned and organic activity within the total social TV conversation. This enhancement measures all content engagement achieved by owned accounts associated with a program or network in addition to organic accounts from the general viewing audience. Currently available using Twitter data, Nielsen intends to roll out Facebook and Instagram at a later date.
Nielsen Launches Enhanced Social Content Ratings Capabilities
![Nielsen Launches Enhanced Social Content Ratings Capabilities](/media/articles/job-0021-831.jpg.550x380_q85_box-0%2C0%2C6496%2C4511_crop.jpg.webp)