No sooner is the media industry starting to understand Millennials than we are faced with another, younger generation of consumers and viewers. Nielsen refers to this post-Millennial group as Generation Z and focused its latest Total Audience Report (1Q17) on this younger, up-and-coming cohort.
Nielsen Takes a Closer Look at Generation Z
![Nielsen Takes a Closer Look at Generation Z](/media/articles/teens.jpg.550x380_q85_box-0%2C0%2C614%2C427_crop.jpg.webp)