“Consumers have never been more connected than they are today,” says Peter Katsingris, Senior Vice President, Nielsen Audience Insights. “Media consumption is no longer restricted to the living room but follows them wherever they go with the content of their choosing always within reach.”
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.