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Nielsen’s Latest Total Audience Report Reveals a Surprising Future

Nielsen’s Latest Total Audience Report Reveals a Surprising Future

Author

Charlene Weisler photo

Charlene Weisler

Publish date

July 10, 2019

Channel

Nielsen Data InSites
34 41

If one could ascribe a word to describe the findings from the latest Nielsen Total Audience Report, it would be “surprising.”  The report not only reaffirmed some of the basic trends in consumer media usage, it also revealed some new usage behaviors from content choice to demographic stratifications to hardware and software adoption. 

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Charlene Weisler photo

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

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    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

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