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Nielsen’s Latest Total Audience Report Reveals a Surprising Future

Nielsen’s Latest Total Audience Report Reveals a Surprising Future

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Charlene Weisler

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Nielsen Data InSites
34 41

If one could ascribe a word to describe the findings from the latest Nielsen Total Audience Report, it would be “surprising.”  The report not only reaffirmed some of the basic trends in consumer media usage, it also revealed some new usage behaviors from content choice to demographic stratifications to hardware and software adoption. 

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Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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Advancing Diversity
Go to page
#Ask-GenZ
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Future of Men
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Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
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Go to page
The Pool
Go to page
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Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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