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Nielsen’s Latest Total Audience Report Reveals a Surprising Future

Nielsen’s Latest Total Audience Report Reveals a Surprising Future

Author

Charlene Weisler photo

Charlene Weisler

Publish date

July 10, 2019

Channel

Nielsen Data InSites
34 41

If one could ascribe a word to describe the findings from the latest Nielsen Total Audience Report, it would be “surprising.”  The report not only reaffirmed some of the basic trends in consumer media usage, it also revealed some new usage behaviors from content choice to demographic stratifications to hardware and software adoption. 

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Charlene Weisler photo

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    Go to page
    Watch, Listen & learn
    Watch, Listen & Learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Jack Myers ThinkTank
    Go to page
    Legends & Leaders
    Go to page
    The Pool
    Go to page
    Conversations with the Community
    Go to page
    The Storytelling Revolution
    Go to page
    View from the Grandstand
    Go to page
    #AskGenZ
    Go to page
    #AndradeSays
    Go to page
    Behind the Scenes in Hollywood
    Go to page
    Ed Martin Report
    Go to page
    In the Loop
    Go to page
    Multicultural TV
    Go to page
    Shattering the Glass Ceiling
    Go to page
    Tomorrow Will Be Televised
    Go to page
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    Go to page
    Upfronts/NewFronts
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