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Nielsen’s Latest Total Audience Report Reveals a Surprising Future

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Charlene Weisler

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Nielsen Data InSites

If one could ascribe a word to describe the findings from the latest Nielsen Total Audience Report, it would be “surprising.” The report not only reaffirmed some of the basic trends in consumer media usage, it also revealed some new usage behaviors from content choice to demographic stratifications to hardware and software adoption.

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more