Nine Digital Advertisers Planning in Q2

Whether you39re an ad seller targeting brands buying direct or a tech vendor hoping to create relationships with brands buying programmatic 863 of allamp160transactions are expected to be spent automatically by 2020 we39ve put together aamp160hit list for your needsamp160amp160With Winmo39s extensive Adbeat integration that launched last month our users now have exclusive access to thousands of brands39 ad spend custom reports detailed publisher ad network breakdowns and more meaning the ability to see which publishers are selling inventory through which networks or direct and to which brandsTo give you an in with digital spenders we39re providing you with nine Digital Advertisers who are planning in Q2amp160 We39ve also provided additional intel including the brands39 media spend list of top publishers and media agency relationships to help your teams target the right people with the right messageamp160 Check them out1 Pantene ProVTotal Brand Media Spend 140MAccording to Adbeat data Pantene has spent its digital dollars across direct native and programmatic channelsamp160 Fortyfour percent of those dollars are spent on direct ads while 2 is spent across programmaticamp160 Traditionally Q2 is their heaviest buying period so ad sellers should begin reaching to secure direct dollars as soon as possiblePantene ProV has ads published primarily with hobbies ampampamp160interests as well as news publicationsamp160 Top publishers include YouTube Daily Mail The Root and E OnlineCarat is AOR of media buying and media planning2 Olay Total EffectsTotal Brand Media Spend 15MOlay39s top annual advertising channel is through direct ads meaning lots of opportunity remains for traditional media sellers out there though last month alone 43 of its budget was spent programmatically showing rising opportunity for anyone targeting that portionAds run mostly in hobbies ampamp interests and arts ampamp entertainmentamp160 Top publishers include YouTube The Knot Fandango and E Online amp160Hearts ampamp Science is the brand39s AOR for creative media buying digital and media planning3 Febreze Air EffectsTotal Brand Media Spend 53MWith Febreze Air Effects planning in Q2 and spending 53 of its ad budget across programmatic this is a prime opportunity for sellers representing both direct and programmatic offeringsamp160 There are still lots of traditional media seller opportunities with the brand spending 47 of itsamp160ad budget directlyFebreze works with over 500 publishers and is found mostly among Arts ampamp Entertainment and news outlets Top publishers include Yahoo weathercom Allrecipes and Your Daily DishHearts ampamp Science is the AOR for media buying digital and media planning4 Chevy CruzeTotal Brand Media Spend 32MChevy Cruze39s planning period is in Q2 and Chevy spends 59 of its ad budget across programmatic with the remaining bulk dedicated to directCarat holds the AOR for the account across media buying and media planning so begin reaching out to the agency to secure revenue dollarsThe brand has executed buys across 3000 publishers mostly within the automotive and news industriesamp160 Top publishers include Kelley Blue Book ESPN Motor Trend and Car and Driver5 amp160BuickTotal Brand Media Spend 130MAnother top Q2 planner is Buickamp160 The brand spends 44 of its annual budget on direct ads but a majority also gets spent across programmatic 54Carat is also the AOR for media buying and media planning so be sure to get pitches out sooner rather than laterThe brand has ads heavily displayed among the automotive space and currently has over 2000 publications altogetheramp160 Top publishers include Kelley Blue Book CBS Sports Autotrader and 247Sports6 ThermaCareTotal Brand Media Spend 62MWith 94 of its ad budget dedicated to programmatic the possibilities are endless for adtech sellers wanting to work with ThermaCarePublications for ThermaCare can mostly be found among news and technology industriesamp160 Top publishers include Verywell Android Central Amazon and healthcom7 Ford FSeriesTotal Brand Media Spend 805MThere is an even opportunity for both traditional media sellers and ad tech sellers with this brand as Ford FSeries spends 48 of its budget through direct ads and 46 programmaticallyGBT handles the brand39s media buying media planning multicultural and programmaticPublication industries are spread out across just about every industry with about 50 being displayed in areasamp160such as hobbies ampamp interests and sportsamp160 Top publishers include YouTube NFL Car and Driver and New York Daily News8 Maybelline FacestudioTotal Brand Media Spend 95MMaybelline presents more possible opportunities for traditional media sellers as it spends nearly half of its ad budget through direct advertising with only 6 being spent programmaticallyamp160 The agency responsible for media buying and media planning is WavemakerPublishers mostly comprised of those within the hobbies ampamp interest categories 91amp160with a small portion going towards arts ampamp entertainment 7 Top publishers include YouTube HelloGiggles Upworthy and Cosmopolitan9amp160 Apple MusicTotal Brand Media Spend 32MApple spends 87 of its budget across programmatic ads with the remainderamp16014 being spent across direct and nativeNearly 99 of publications land placements within the hobbies ampamp interest categoriesamp160 Top publishers include YouTube Adobe Major League Baseball and The AV Clubamp160 Latest publications were seen in The Liberty Project mojewypiekicom flyfishingcouk and tabs4acousticcomFeel free to pass this list to your sales teamsamp160 If having access to Adbeat intel combined with verified decisionmaker contact info and predictive intelligence could help your sales team win more placements try out your free trial of Winmo todayClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers amp160

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Nine Digital Advertisers Planning in Q2

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Erynn LaFlamme

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Nine Digital Advertisers Planning in Q2

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