With the focus of marketers squarely set on reaching the right customer at the right place at the right time, there is increased demand for integrated advertising strategies implemented in concert with cross-media measurement. Accordingly, in this fragmented media universe marketers are demanding an unprecedented level of accountability from their partners.
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Mary Ellen Holden is Founder and CEO of MEH Solutions, LLC. In this capacity, she provides thought leadership and actionable insights to drive sales, consumer engagement, cultural change and revenue. Holden is a B2B and B2C strategist with strong analytic sk… read more