Following a string of four successive months of easing YoY ratings trends, Nielsen's live cable TV ratings results for November failed to continue the momentum: industry ratings were down 9% and 11% YoY in total day and primetime viewership, respectively. That said, November offered a modestly less favorable YoY comp than October, which could explain some of the softness.
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Anthony DiClemente, CFA is Managing Director at Nomura Securities. Prepared by Nomura Securities International, Inc. For complete details of the research together with the associated important disclosures, analyst certification, valuation methodology and … read more
