NPR Requests That You "Consider This" Your Daily Afternoon News Update

In the most recent Harris Poll Equitrend study NPR was named 2020 News Service Brand of the Year Demonstrating their fulfillment of that recognition Coronavirus Daily was created with the specific remit to provide audiences quothighquality information that was welldelivered from a trusted sourcequot about the pandemic As the pandemic story has evolved and its impact begins to fragment and differentiate region to region state to state NPR made the decision to evolve Coronavirus Daily and merge it with an idea that had been tantalizing them for a while a dedicated daily afternoon ondemand spinoff of NPR39s popular tentpole news magazine All Things Considered a show that has been providing enlightenment education and entertainment to listeners in particular commuters since May 3 1971Neal Carruth NPR Senior Director of OnDemand News Programming has been a passionate fan of the format since working on NPR39s awardwinning accessible economics podcast Planet Money Consider This is an extension of a shortform strategy that has been in play for many years quotThat strategy started with Up First which is a very big podcast for us It is a daily morning news podcast After that we created an afternoon business and economics show called The Indicator a spinoff of Planet Money That was our second shortform daily show Both of those shows were created in 2017quot says Carruth Those shows were followed up by a daily science show Short Wave and a daily iteration of the very successful political podcast The NPR Politics PodcastWhen discussing topics of such seriousness as a global pandemic where literally lives are at stake the trust an audience has in the hosts is absolutely key which is one of the main reasons that NPR leaned into merging Coronavirus Daily with its core hosting team from All Things Considered quotThis is not just about choosing a frequency on a radio dialquot says Carruth quotIt39s about going onto an app where there are literally hundreds of thousands of podcasts sitting side by side jostling for attention The more you look at the show tile the more that tile evokes the good feelings you get hanging out with the hosts of that showquotListeners of Consider This will feel immediately at ease that the stories being told are being relayed at the highest standard of journalistic integrity and by voices they39ve learned to trust Host of Coronavirus Daily and NPR39s investigative journalism podcast Embedded Kelly McEvers along with the core team from All Things Considered Ailsa Chang Audie Cornish Mary Louise Kelly and Ari Shapiro are on board to host and report stories dailyConsider This just as Coronavirus Daily has done will be a little bit more of a contextual analytical deepdive quotWe think many days it may give two three different slices of a story and probably many days that story is going to be about Coronavirusquot Carruth says quotOn other days it could be the economy or racial justice We are lucky enough to have a newsroom filled with people who are doing original enterprising work We have a vast amount of talent who are subject matter experts We can access people at bureaus all over the United States and all over the world We can harness all of that to make this show a really valuable experience for the audiencequotFor Carruth the key success metrics for the show are truly in the hands of the audience quotIt39s a crowded media environment out there We don39t want to waste the audiences39 time We39ll hear back from the audiences in surveys in the emails they write to us and on social media If they find it valuable we will have succeededquotConsider This is a daily podcast that will be uploaded each afternoon prior to 6pm ESTAuthor39s note In writing this piece my mind continually went back to a different type of crisis that took place in 1979 when more than 50 Americans were taken hostage in the Iranian embassy ABC News started to update Americans daily on the status of the hostage situation on a latenight news program called Nightline hosted by Ted Koppel Nightline which is still on the air fortyone years later became an incredibly successful and important source for news and opinion We wish NPR similar luck with Consider This and hope that it brings some good out of the tragedy of CoronavirusClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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NPR Requests That You "Consider This" Your Daily Afternoon News Update

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NPR Requests That You "Consider This" Your Daily Afternoon News Update

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