In marketing, whereyou say something is almost as important as what you say. More brands are making strong commitments to corporate social responsibility (CSR), but if those messages aren't conveyed in a trustworthy environment, they may fall on deaf ears.
NPR Study: Evidence That Brands Build Credibility (or Not) With Their Media Choices
![NPR Study: Evidence That Brands Build Credibility (or Not) With Their Media Choices](/media/articles/iStock-1300324580.jpg.550x380_q85_box-24%2C0%2C639%2C427_crop.jpg.webp)