Observations and Issues: Upfront, Webby Awards, Cannes, Weiner & More

The Upfront is winding down with both buyers and sellers generally satisfied with the outcome With sellout levels significantly higher except at CBSTV the key question being asked is whether demand will extend into the scatter buying market or whether advertisers39 appetite for broadcast cable and syndication is satiated I will be issuing my full Upfront inventory and CPM report once all data is collected in early JulyInternet Week as reported by MediaBizBloggers39 columnist Simon Applebaum was overloaded with events dinners parties and panels yet press coverage was limited due to a failure to provide press credentials to many reporters and bloggers as Applebaum reported here Ironic that Internet Week would restrict coverage by bloggers The final act for Internet Week the Webby Award proved to be a smash hit with 100000 live streams a seamless production worthy of TV coverage fun entertainment excellent hosting by Lisa Kudrow and a web video Who39s Who both onstage and in the audience Except for a few seating snafus Webby Award organizers headed by DavidMichel Davies can be proud of the production quality and the award winners I39m hoping for more attention to be paid in the future to media strategy awards with a goal of attracting more media and advertiser executives The emphasis on creative awards is appropriate but the Webbys have made an effort to incorporate media creativity into the lineup and a more concerted effort should be made to draw in the money crowd if for no other reason than to expose to them the great creative being done in online mediaSeveral economic updates and reports on the state of the media and advertising economy have been issued as we approach the halfway mark of 2011 The disparity in data being issued from multiple sources reinforces the need for an industry standard First and foremost should be the elimination of the traditional boundaries between advertising and quotbelowthelinequot promotion and marketing With the expansion of social marketing mobile online video search and twoway TV interactivity promotion and direct marketing dollars are flowing across the invisible boundary to the digital assets of legacy media along with the obvious winners at Facebook and social commerce players In 2010 I collapsed these boundaries and expanded every quotlegacyquot media category into one category for traditional revenues and one for digital revenues I added multiple new digital media resulting in 55 total media and marketing categories I also reanalyzed each group to establish historic trends from 2000 and developed the only forecasts out to 2020 This detailed data is available to subscribers in PDF format at wwwjackmyerscomThousands of media advertising and marketing executives are descending on Cannes for the International Advertising Creativity Awards Lions and Festival According to reports attendance will increase by as many as 1700 people compared to 2009 reflecting the positive economic environment advertising is enjoying around the globe Attending the Cannes International Advertising Creativity Festival Be sure to attend the conversation around what happens in the music industry when brands and bands collide focusing on the role of the artist the impact on the fans who love music the impact the brand marketer has in the equation and the value of the relationship Panelists include Rio Caraeff amp8211 CEO VEVO Rob Wells amp8211 President Universal Music Group Digital Business Laura Lang amp8211 CEO Digitas North America and Pharell Williams amp8211 Musician Producer Entrepreneur Moderator Jack Myers When Tuesday 21 June 230pm Palais des FestivalsAll those fascinated andor disgusted by the revelations over the past few weeks about the online tragedy of former Congressman Anthony Weiner should be sure to read the commentary of MediaBizBlogger Shelly Palmer His exceptional blog post quotAnthony Weiner Social Media Policy Lessonquot identifies the issue The best commentary on the true loser in this truly unfortunate experience was voiced by MSNBC commentator Rachel Maddowamp160amp160 Maddow accurately points out that while Weiner needed to take responsibility for his inexplicable actions the press is the true longterm loser Watch it here I agree with Maddow that Weiner39s resignation was in no small part driven by a press frenzy that was an industry embarrassment and will have a longterm negative impact on the industry For a truly surreal experience watch clips of CNN39s Elliot Spitzer commenting on Weiner hereamp160

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Observations and Issues: Upfront, Webby Awards, Cannes, Weiner & More

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