OgilvyEntertainment: My New Facebook Best Friend – Brand X! - Josephine Son

Facebook is constantly pushing out new features to the benefit and sometimes chagrin of their users But two weeks agoamp160 they launched a new feature that should intrigue marketers The new feature allows Facebook users to tag quotBrands ampamp Productsquot or quotPeoplequot in their photographs similar to the way you tag your friends in your photos So anywhere a user can view a photo they can tag they can now tag any brand or product and you don39t need to be a fan of the brandproduct page These photos will appear on the Photo tab on the Page not on the Page39s wallThis may sound small but with 6 billion photos uploaded to Facebook every month and an expected 100 billion total photos uploaded by this Summer 2011 this new feature represents a potentially massive opportunity for brands The success of this new feature though will rely on whether marketers can get users to actually tag brandsproducts in their photosBrands can take additional ownership over their presence throughout Facebook and this serves as an additional form of advertising in some cases brands can monitor photos they feel are too negative by disabling them from appearing on their Photos tabThis also provides another way for brands to interact with consumers amp8211 since users don39t need to be a fan of the brandproduct they tag this opens up interaction even beyond their fanbase And it39s all generated by the user since they decide which brandsproducts to attach themselves to essentially raising their own hands to the brandsNow brands can39t reward users with coupons or prizes for tagging them but since they know who39s tagged them in a photo they can direct promotions specifically to them and in the longterm determine the trends of who is tagging them which can lead to further brand engagementZapposcom has already jumped on board They posted a status update on their Facebook Page letting their community members know about the new feature the day it launched They asked their fans to tag Zappos in pictures of them wearing something they purchased from the site They would reward fans by changing the profile picture of its fanpage to showcase a quotFan of the Weekquot every week That was just on day 1Or perhaps consumers should heed the advice from Stephen Colbert who joked that quotPhoto taggers could charge companies based on their number of friends and demand top dollar for tags in their mostviewed photosquotAs Facebook continues to appease brands by adding these types of features it will be interesting to see what promotions and tactics brands and marketers will come up with to take advantage of themAs Director of Entertainment Marketing Josephine will be responsible for developing branded marketing platforms for clients including Unilever Kraft and other new business opportunities She can be reached at josephinesonogilvycomRead all Josephine39s MediaBizBloggers commentaries at TWEED by OgilvyEntertainmentCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerMediaBizBloggers is an openthought leadership blog platform for media marketing and advertising professionals companies and organizations To contribute contact Jackmediadvisorygroupcom The opinions expressed in MediaBizBloggerscom are not those of Media Advisory Group its employees or other MediaBizBloggerscom contributors Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership

OgilvyEntertainment: My New Facebook Best Friend – Brand X! - Josephine Son

Author

Publish date

Channel

Archived in

Josephine Son

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

OgilvyEntertainment: My New Facebook Best Friend – Brand X! - Josephine Son

Enjoying This Commentary? There's More to Love

Josephine Son

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

The payment was successful

Cookies

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership