Olive Garden's Top 5 Markets by Sales

Olive Gardenamp8217s Top 5 Markets by SalesAmericaamp8217s leading Italian restaurant Olive Garden will be releasing its first new television ad campaign in ten years According to a recent article from Restaurant Magazine the campaign will introduce a amp8220Go Olive Gardenamp8221 tagline and illustrate how the restaurant provides a place amp8211 and many reasons amp8211 for families and friends and others to connect The campaign debuting October 7 and developed by Grey New York highlights the many ways Olive Garden is evolving its food wine atmosphere and service to provide greater value choice and varietyOlive Garden a subsidiary of Darden Restaurants Inc generates an average of 45 Million in annual sales per location across 792 locations Carrabba39s Italian Grill its closest competitor has approximately 235 locations and according to Yahoo Finance generates an average of 3 Million in annual sales per location Out of the top 5 ranked television markets there are no Carrabbaamp8217s locations in Los Angeles Click to View Interactive Chartamp160FootnotesMedian Household Income Matching the broadcast groups households to the US Census Data This includes the income of the householder and all other individuals 15 years old and over in the household whether they are related to the householder or notTotal Sales Includes the sum of the average unit sales per location in each marketamp160amp160amp160Olive Gardenamp8217s Top 10 Markets by Total Salesamp160amp160Darden Restaurants Inc reported that in 2012 Olive Garden generated 36 Billion in sales across its 732 locations with an average of 45 million in sales per location New York Olive Gardenamp8217s flagship market with 42 locations generated approximately 190 Million in sales Click to View Interactive ChartFootnotesHouseholds Determined by matching the FCC contour maps to the US Census Data county maps and then tallied on market basisTotal Sales per Market Includes the sum of the average unit sales per location in each marketamp160amp160amp160amp160amp160amp160Olive Garden Wins 2012 Average Ace Scoreamp160amp160According to an article by Nationamp8217s Restaurant News research firm Ace Metrix conducted a study of the most effective TV advertisers in the restaurant industry After asking thousands of survey respondents to rank brandsamp8217 TV commercials based on how persuasive and watchable they were Ace Metrix calculated its proprietary Ace Score for each restaurant Olive Garden ranked the highest with an average Ace score of 624 Ruby Tuesdayamp8217s received an average Ace score of 609 followed by Applebeeamp8217s with a score of 607 and Outback Steakhouse at 603 Click to View Interactive ChartFootnotesLocations Advertiser locations are sorted by zip code and matched to markets Location data is licensed from a third party Data is adjusted to match the total locations reported by advertisersamp160amp160amp160amp160amp160amp160amp160amp160 Olive Garden Locations Serve 221 Millionamp160amp160The above chart shows the population by race for US counties that contain Olive Garden locationsLos Angeles County Olive Gardenamp8217s largest county has 18 locations Click to View Interactive ChartFootnotesPopulation Estimates are made for the United States states counties places and metropolitan areas within the United States The US resident population includes all persons who usually reside in the 50 states and the District of Columbia but excludes residents of the Commonwealth of Puerto Rico and the Island areas under US sovereignty or jurisdiction principally American Samoa Guam United States Virgin Islands and the Commonwealth of the Northern Mariana Islands In addition the US resident population excludes US Armed Forces overseas and civilian US citizens whose usual place of residence is outside the United Statesamp160About Across PlatformsAcross Platforms Inc wwwacrossplatformscom located in Boston is a television services firm that provides consulting distribution content licensing and application development services to marketers and programmersamp160 The companyamp8217s free newsletters Subchannel Report Home Shopping Industry Report and Advertiser Report are read by thousands of industry members amp160How we collect our dataamp160Check us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerMediaBizBloggers is an openthought leadership blog platform for media marketing and advertising professionals companies and organizations To contribute contact Jackmediadvisorygroupcom The opinions expressed in MediaBizBloggerscom are not those of Media Advisory Group its employees or other MediaBizBloggerscom contributors Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors

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Olive Garden's Top 5 Markets by Sales

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