To gain a deeper insight into the changes that have occurred with consumers and commerce, and to learn the nuances so brands can maximize engagements with shoppers, OMD and Omnicom Commerce Group (OCG) joined forces to survey 4,200 consumers in six markets around 80 future retail scenarios. The results appear in a recently released report aptly named Future of Commerce |The Why Behind the Buy.
OMD and Omnicom Commerce Group Reveal New Shopping Insights in "The Why Behind the Buy"
