In Part 1 of my in-person sit-down with Omnicom Media Group’s Global CEO Flo Adamski, we discussed the group's and its agencies' recent successes and accolades over the past year, which included retention of the $2.6b Volkswagen Group global account through 2024. The discussion then turned to the economy and what that means for marketers and agencies. In Part 2 (above), we get insight into the purpose and structure of OMG Transact -- the new dedicated retail transformation practice which encompasses consultancy, retail media and data partnership as well as e-commerce innovation services to provide a holistic and complete approach to the future of shopping.
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