One thing is certain in a year of uncertainty: the ever-changing retail and consumer shopping habits will dominate marketing discussions. The evolution of the shopping experience, driven by an incredible array of technological advancements, will be part of those conversations. The growing retail media business, with its first-party data and rapid expansion of players, is a beacon of light in the hazy mist of our current economic climate -- when media budget cuts are de rigueur (at least through Q1).
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