Standard Media Index (SMI) has graciously shared some topline views of what is going on in the eCommerce DTC category in the U.S. so far in 2021. Of course, we all knew that they would be upping their ad spend to take advantage of the stay-at-home pandemic lockdown. Rationally, this has to be one of the most dynamic verticals in the economy right now, so we decided to take a closer look.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.