Online Video, Widget and Social Network Advertising Will Grow 70% in 2009, as Display Stagnates

While online advertising remains one of the few positive growth sectors for 2009 at a projected 135 overall growth rate display advertising growth is relatively flat 35 and search growth is relatively robust 185 but video social programming and widgetbased advertising is booming 70 Jack Myers Online Advertising Investment Forecast 20082009 amp160 amp160 amp160 amp160 amp160 amp160 amp160 2008 2009 2008 2009 ADVERTISING Growth Share Growth Share Online Includes Display Search Video and Other 138 amp160amp160amp160amp160 24641 106 135 amp160amp160amp160amp160 27968 125 amp160amp160amp160amp160amp160amp160amp160amp160amp160 Online Display Advertising 30 amp160amp160amp160amp160 11362 amp160 38 amp160amp160amp160amp160 11788 amp160 amp160amp160amp160amp160amp160amp160amp160amp160amp160 Online Search Advertising 210 amp160amp160amp160amp160 12361 amp160 183 amp160amp160amp160amp160 14618 amp160 amp160amp160amp160amp160amp160amp160amp160amp160amp160 Online Video Social Networks Widgets Other 1280 amp160amp160amp160amp160amp160amp160amp160amp160amp160 919 amp160 700 amp160amp160amp160amp160amp160amp160 1562 amp160 amp160The full Myers Advertising and Marketing Investment Forecast for 20082009 including 2006 and 2007 data for historical reference and 2010 data for future perspective is available at NO cost in PDF format at wwwmyersreportcomReleased earlier this week the Myers Advertising and Marketing Investment Forecast projects these emerging categories of videosocial networkswidgets advertising will grow almost tenfold from only 425 million in 2007 to nearly 40 billion in 2010 Online video advertising is the fastest growing sector of the media business with wellestablished traditional brands proactively integrating video players into their sites and developing custom video content While pre and postroll advertising continues to dominate and many advertisers still rely on outmoded 30second TV commercials new models are emerging that assure online video will redefine the ad viewing experience in a more viewerfriendly format Both shorter form video advertising and well as longform branded content are slowly emerging as the most effective creative applications for online video These creative developments are also driving growth opportunities for television ondemand opportunities such as TiVo and to cinema and digital outofhome advertisingSocial network programming which utilizes both professional content and moderated usergenerated content to engage consumers in an interactive conversation with marketers and with each other is also a fastgrowing industry segment that will accelerate in 2010 Widgets those movable content packages that transport advertiser messages and branded content from site to site and onto individual39s social network pages are also generating active interest and activity among advertisers Other creative opportunities such as the content integration model developed by Vibrant Media are contributing to the online industry39s sustained growthJack Myers is available to present his vision of the future of media and advertising Contact jmjackmyerscomSource Jack Myers Media Business Reportamp169 copyright 2008 Myers Publishing LLCContents may be reprinted with source as wwwMyersReportcomJack Myers Media Business Report Myers Publishing LLC Jack Myers and employees accept no responsibility for any actions taken as a result of the forecastReferences Veronis Suhler Stevenson Communications Industry Forecast TvB Zenith Optimedia GroupM IAB MPA RAB CAB PQ Media Alternative Media Research Series Wachovia

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Online Video, Widget and Social Network Advertising Will Grow 70% in 2009, as Display Stagnates

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Online Video, Widget and Social Network Advertising Will Grow 70% in 2009, as Display Stagnates

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