OOH Advertising's Role in Society Goes Beyond Selling Products

In a time when negative headlines seem to dominate the news cycle, I am more than happy to welcome this year's World Kindness Day (Nov. 13), which never fails to inspire us to come together and make positive change across the globe.  The good news is that kindness is contagious, according to studies from Stanford University.  A researcher behind this study told the Scientific American, "We find that people imitate not only the particulars of positive actions, but also the spirit underlying them.  This implies that kindness itself is contagious, and that it can cascade across people, taking on new forms along the way."