Sometimes it’s useful to look at consumers in a unique way. Who among these people is your brand most interested in engaging? Let’s say the U.S. population were to suddenly be shrunk into one village of 100 people. Proportionately, here’s how that group would break down.
Steve Fajen is President of Steve Fajen Consulting. SFC conducts media agency reviews, relationship repair and media resourcing. The firm also advises agencies on business development matters and both clients and agencies on compensation.