The media consumption changes that have occurred as a result of the pandemic -- specifically the transition to non-ad supported or limited ad supported networks -- coupled with the constrained supply of premium brand-safe video impressions have led to creative and innovative solution-oriented thinking on how to meet this supply crunch. It is also allowing for the rare opportunity to tear down legacy models and re-define which media types fit acceptable definitions for the digital era.
Out of Home is the Next Frontier of Video and There's a New Guide to Navigate it for Advertisers
