Measuring bus out-of-home advertising through the consumer journey has gotten much easier thanks to a partnership between OUTFRONT Media and StreetMetrics. Their efforts have produced a breakthrough solution to dynamic measurement and attribution. Christina Radigan, Senior Vice President, Strategic Research & Insights, OUTFRONT and Drew Jackson, CEO of StreetMetrics explained how this achievement enables planning, reveals campaign insights, and streamlines attribution analysis for bus advertising.
OUTFRONT and StreetMetrics Launch a Breakthrough in Dynamic Bus OOH Measurement
![OUTFRONT and StreetMetrics Launch a Breakthrough in Dynamic Bus OOH Measurement](/media/articles/Outfront_Sheertex_New_York_Bus_Ultra_Super_Kings_2023_1.jpg.550x380_q85_box-112%2C0%2C3572%2C2403_crop.jpg.webp)