Overlook Infrastructure at Your Peril

Meanwhile if you watched the Facebook House and Senate hearings you know that just about everyone regulators Congress folk and the media included is stretching to catch up to the changes underwayamp160 We won39t even talk about actually understanding themIn the old world of the last century industries tended to make both internal and external senseamp160 Content got createdamp160 Content got moved from creator to consumer in standard waysamp160 There was the wholesaler the distributoramp160the consumer and the habitforming distribution supply chainsamp160amp160Content amp160whether print photo movie video recordings etc moved to the consumer in standard waysamp160amp160Print was printedamp160whether on newsprint or glossy paperamp160then delivered via mail hand car or newsstand to consumersamp160 It was paid for by advertising subscription or individual point of saleamp160 Movies and videos were distributed via theaters broadcasters cablecasters andor various everchanging consumer packages and paid for individually by advertising and by subscriptionEach part of the chain knew what it was doingThen as the century flipped the everexpanding bandwidth of cable television systems helped create and enable the consumer internetamp160 Onetime telephone companies paid attention and duplicated the bandwidth well Verizon did with FiOS and ATampampT did it sloppily with UVerseamp160 Then social media companies hopped on the new easy to collect and monetize onetomany and manytoone data points thus redirecting advertising models and building dominant quotfringequot businesses while the infrastructure providers were legally barred from duplicating the data point usageamp160 Given how justifiably cranky the data suppliers are getting about this look for the social media companies to begin sharing more data useThis is what the neverending Net Neutrality battle is really aboutamp160 The same issue dominates the Department of Justice39samp160attempt to derail the vertical combination of ATampampT and Time Warneramp160 Following the example of Comcast39s ownership of NBCUniversal ATampampT naturally wants to vertically integrateamp160 In yet another case of changing industry definitions what we39re seeing is not just companies merging but whole industries mergingAnd now socalled 5G wireless will maybe details under development now have the capacity to compete with the wired infrastructureamp160 ATampampT39s aim is to have cellular satellite and wired infrastructure along with some owned contentamp160 Meanwhile Comcast is deploying cellular access tooamp160 Verizon has added digital content with Oathamp160 Stay tuned amp8230 more players are circling amp8230 unless the DoJ winsamp160 Then it39ll be back to the drawing boardsRandom NotesAbout that infrastructure warning all parts of this emerging new quotindustrialenterprisestobelabeledsomethingsoonquot need to be understood and thought of as one ecosystemamp160 That39s from how content is created to how it is distributed and used amp8230 that is as bandwidth grows and devices proliferate creators have to think throughamp160intended and unintended usagesamp160 What screens might be used for what counts as much as whyamp160 Just remember that the quotbigquot 60quot square TV tubeamp160is a thing of the dark ages and that the 5quot xamp16025quot smartphone screen isn39t the end of screen designClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Overlook Infrastructure at Your Peril

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Paul S. Maxwell

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Overlook Infrastructure at Your Peril

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