Panasonic had a splashy presentation at the Consumer Electronics Show (CES) this year and was the only one I saw that featured a celebrity — 23-times Olympic medal swimmer Michael Phelps. Panasonic chief marketing officer Lauren Sallata (pictured below) introduced Phelps as part of its "What Moves Us" campaign, which isn't about product endorsements, but about partnering with celebrities on philanthropic projects.
Panasonic Addresses the "Who Are You?" Question at CES
