There is something compelling about audio. It commands attention, offering an intimate experience to the listener in an uncluttered environment. For Liz Lacey, vice president of sales marketing for Pandora, audio works especially well for all sizes of advertisers from small to medium to large. "Small and medium size businesses often don't think of audio," she noted, "They immediately go to search and social. They think audio is hard. They don't really know where to start. Our goal is to make audio accessible, give them the tools that they need and make them feel confident that they can incorporate an audio strategy to complement their social and search campaigns."
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