Like musicians who want to deliver a stellar performance, brands want their marketing to hit the highest notes. However, amid the COVID-19 pandemic, an economic downturn, racial and social unrest, it's harder than ever for marketers to know when and what to say. To help, Pandora is taking a cue from artists with its new Pandora for Brands' SoundCheck platform, an informational hub chock full of consumer research and industry insights.
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