Part 2: Myers 2010-2020 Media Trends Report

Next Week in Jack Myers Media Business ReportUpfront Spending Report Network and Agency Consensus DataMedia Industry Core Value 2Consumers are NOT in Control Crowds and Data are King of Media and MarketingHas there been a more prominent mantra for the media business in the past decade than quotThe Consumer is in Controlquot After years of debate over whether content or distribution is king industry pundits appear determined to crown the consumer as king of all media suggesting that each individual has so much control over his or her own media and technology choices that both content providers and distribution outlets are effectively disintermediated Marketers regulators and investors need to better understand who is controlling the actual destiny of media content producers distributors and audiences One thing I know for certain it is not the individual consumer In this week39s MembersOnly Report below nonsubscribers can visit wwwjackmyerscom for more information I explain why consumers are not really in control of their own behavior how consumer patterns and habits will be shaped more by traditional marketplace forces than by emerging social media and why data is the defining force of the futureJack Myers Media Business Report is published every Monday exclusively for corporate subscribers If you believe you are a subscriber and should be receiving the extended membersonly version of this report please contact Jack Myers at jackmediadvisorygroupcom For subscription information click hereamp160 Corporate Subscribers please click on the link to log in and read this complete commentary httpwwwjackmyerscomcommentarymediabusinessreport96786464html

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Part 2: Myers 2010-2020 Media Trends Report

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Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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Part 2: Myers 2010-2020 Media Trends Report

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