Among 140+ leading media brands across all media categories, only 19 are graded 6.0 or above on a 10-point scale for how "committed the brand is to contributing to the greater good through its content and/or specific social responsibility efforts." Recognizing the typical standard of 65 as a passing grade, and that social responsibility/purpose is a path to both financial success and improved talent acquisition and retention, there are three conclusions.
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