What's a performance marketing agency doing at a creative festival like Cannes? The fact is that performance and creativity are coming together in a big way -- so much so that data from performance marketing activations is now essential to creative planning. These insights inform creative strategy, enabling the creation of more compelling experiences that speak to consumers in their own language. Consider the following to unleash performance-powered creativity.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.